Success Stories : AiOO’s Real-Time Intelligence Powers Record-Breaking 41% Purchase Intent for Luxury Brand Maison El Nabil

In a first-of-its-kind activation for the luxury sector, AiOO’s audience intelligence infrastructure has transformed standard Digital Out-of-Home screens into precision performance channels, delivering verified business outcomes for European perfumer Maison El Nabil.Maison El Nabil, a European perfumer redefining the industry with its "Luxury for Everyone" positioning, launched a major rebranding initiative to position itself as a leader in the affordable luxury space. This pivotal move was timed strategically to coincide with Beautyworld Dubai, leveraging the region's premier trade event for maximum industry exposure.Standing out in a saturated market required more than standard visibility. The brand faced the complex task of engaging two distinct audiences simultaneously: international buyers and influencers attending the trade show (B2B), and mass-market consumers driven by brand desirability (B2C).The goal was to move beyond broad awareness to deliver verified, measurable business outcomes. Maison El Nabil sought a precision-targeted campaign capable of identifying and engaging these specific groups in the physical world, validating audience presence before triggering their message.Executed in strategic partnership with digital advertising platform Azerion, outdoor media operator Hypermedia, and creative agency VISUAAL, the campaign leveraged AiOO’s proprietary technology to bridge the gap between physical audience presence and digital buying. By validating the presence of high-value audiences in real-time, the initiative successfully maximized visibility for Maison El Nabil during their major rebranding and the pivotal Beautyworld Dubai trade event.The results of this data-led strategy were immediate and significant, proving that eliminating wastage directly correlates to commercial growth. A post-campaign study revealed performance metrics that far exceeded industry benchmarks:

• Commercial Success: The precision targeting drove a +23 point uplift in purchase intent, reaching 41% among exposed audiences.  *Notably, DOOH exposure alone drove purchase intent to 30%, significantly outperforming the 18% baseline.
• Audience Precision: The system’s ability to filter the crowd was validated by the fact that 58% of the audience who recalled the ad worked directly in the Beauty & Fragrance sector.
• Brand Authority: Brand awareness increased by 8 points, propelling Maison El Nabil to the #2 spot in spontaneous awareness against established competitors.
• Omnichannel Synergy: By creating a unified data layer, AiOO enabled the synchronization of DOOH exposure with mobile retargeting.  This multi-touchpoint strategy reinforced the brand’s "Affordable Luxury" positioning, which was correctly identified by 70% of respondents exposed to both channels.

This campaign marks a shift in how retailers and brands can utilize public spaces.  By moving beyond static loops and embracing AiOO’s real-time intelligence, media owners can now offer the same level of targeting precision found in online advertising, but with the high-impact scale of the physical world. AiOO continues to lead the evolution of the retail media ecosystem, turning every in-store interaction and public transit view into a measurable, revenue-generating opportunity.