The Granularity of Sight — Multimodal is the New Standard

Age and Gender Alone Aren’t Enough. Next-Gen DOOH Needs Multimodal Insights.

Basic demographic signals are no longer enough to justify premium CPMs in a programmatic world. Advertisers expect the same intelligence and optimization they get online. Audience Eye™ delivers this by moving beyond single metrics toward a multimodal, privacy-by-design understanding of audiences—computed on the edge and reported as anonymous, aggregated signals.

Our models don’t “identify” people. They extract real-time, non-PII audience patterns and context, represented as:

[AgeClass, GenderClass, AttentionIndex, DwellTime, CrowdDensity, StyleVector, AccessoryVector, ContextTags, ConfidenceScore]

This enables sophisticated DOOH strategies without relying on sensitive inference:

• Attention-Based Optimization: Adjust creative and pacing based on real-time attention and dwell patterns.
• Contextual Relevance: Align messaging to the venue’s context (tourist zone vs commuter hub, event moments, time-of-day patterns).
• Lifestyle Segmentation: Use style and accessory patterns to reach consumer “tribes” at a cohort level.

This is how we move from counting impressions to valuing impressions—while keeping privacy at the core.

Hashtags: #AdTech #DOOH #pDOOH #AudienceIntelligence #ComputerVision #AI #PrivacyByDesign #EdgeAI #MarketingAnalytics